5 Obsolete SEO Methods You Should Stop
The world of electronic marketing remains in on-going development and what worked well yesterday may not work the day after tomorrow. In fact, with the number of Google updates to contend with, even if you noticed your website traffic increase yesterday, you might see your website punished tomorrow.
Consequently, there’s not just an inherent need to refresh your SEO, but to also stay up to date with just what’s happening in the constantly progressing globe of marketing and SEO, especially when it comes to Google and also its formula updates.
Just because you or your SEO specialist has noticed a need to make changes to your search engine strategy, this does not mean that you have done things wrong. You have actually appropriately made the effort to look for weak points in your strategy. You’ve identified them and now you could make the necessary modifications, making sure you know which are the most appropriate to make.
SEO when done in the right way will certainly drive more traffic to your internet site than social networking and also email. You will have to earn that authority from Google and other search engines over time by encouraging inbound web links – web bait and by connecting socially via your blog and other similar social media sites. It takes some time, determination as well as perseverance.
Just like any other kind of technique whether it’s company, advertising, SEO or something else, sometimes, a refresher course is necessary. This is to examine what works well and needs to be maintained, and what does not and ought to be gotten rid of from that technique.
There’s no regulation or duration within which you ought to deal with examining your SEO strategies. As a general rule, the more often they are evaluated the better. In addition, there generally comes a time in every manager’s life in the workplace when they realise that modifications are in order. And the earlier they go about making them, the better it is.
- Keyword stuffing
If you do too much keyword stuffing you need to do more than refresh your Search Engine Optimization approach, you need to catch up with what’s been happening in Search Engine Optimization over the latest 5 or 10 years.
Putting lots of target keywords in your material, metadata descriptions and titles is just how you get your website removed from search engines as it’s a huge no-no and has actually been so for several years. There isn’t anything set in stone about keyword density – the amount a keyword appears on a page – but if you deliberately pack key phrases in your content and metadata descriptions, that would be an excellent way for your website to fall down the ranks.
- Favouring quantity of links over top quality
The high quality of your web links is much more crucial compared to how many you have. Although Google isn’t adhering to its ‘100 web links optimum’ policy per page and has said that you could have as many web links as you like as long as it’s a practical quantity, if you’re still using links to boost your SEO rankings, you should scrap that technique.
- Spam blogging
Guest blogging was damaged earlier this year by Google, but that doesn’t mean you need to cease creating helpful, top quality content and making it available on blog sites throughout the internet. Content is still most important in a number of ways. And by developing original, quality content for blogs, you could make your company and also your website an authority on subjects relevant to your business activities and passions.
A dealer in antiques online might like to blog about collectibles from antique jewellery to Staffordshire pottery, regency bookcases to antique jugs.
Take care with the blog websites that you connect to and don’t have blog sites that are blatantly all about the creation of backlinks. Be sure to only upload your content to blog sites that are relevant to your own site.
- Duplicating content
Replicating content is sometimes necessary – in some cases it’s really a legal requirement – and this will not incur any sort of problems with Google. Yet if you’re replicating content for SEO purposes, specifically content that is of a low quality, as a minimum you should place a link to the initial source to make sure that Google does not penalise you.
If a builder doing loft conversions in Herts has an article about Building Regulations and Permitted Development Rights with Velux roof conversions that has been taken from another building company, a link back to the original article would be necessary.
SEO needs to take into consideration the standards that Google as well as other search engines have actually implemented.
- Positioning key phrases in metadata descriptions
For years, it was common to put key phrases in metadata descriptions and it is still fitting to do so.
You should still use metadata descriptions with appropriate keywords in them. But rather, increase the value of metadata descriptions by composing them with individuals in mind so as to make them understand why they should click on your web link instead of somebody else’s.
If you choose a web designer in Essex to assist you with your SEO, too many keywords in your meta description may be inappropriate, but the best keyword tools could be used to come up with the best content for ranking in Google.